TikTok influencer, Mikayla Nogueira, is all set to introduce a new skincare routine brand, that is more than just any influencer brand.
With her unapologetic full glam looks and dewy makeup tips, Nogueira had just announced a new reversal- from an influencer to a co-founder. With her new skincare brand, Point of View, set to launch on March 26, 2025, Nogueira has stated that this is not an influencer brand, but a legacy brand.
The influencer has over 16.3 million followers on TikTok and is often known for her thick Boston accent and showcasing some stunning makeup looks. Since Nogueira’s announcement post and activation of the brand’s account, the Instagram handle for Point of View has reached over 80,000 followers.
Skincare Product Launches by Point of View
According to the creator, Point of View will be launching 5 skincare routine products- drench It, Drip It, Whip It, Glaze It, and Amp It. Seeming like a perfect skincare routine before a makeup look, Point of View skincare products are said to prep and prime the skin for that ideal, flawless makeup application.
Talking about the products, Drench It is a 60% fermented rice water and peptides-infused priming milk, offering hydration to the skin. The next step would be Drip It, which is a serum to help induce a glow.
Whip It will be working as a barrier-boosting moisturizer, and Glaze It is just what you’ll need for a smoother primer look. Amp It will be infused with lip treatment properties to help get rid of dryness and help prep your lips for that glossy pout.
According to multiple sources, the Point of View Skincare brand is funded by Imaginary Ventures, which is the same brand that invested in Skims, Kosas, and Glossier.
On her social media, the creator opened up about her longing to create a legacy of her own. She also stated that while multiple influencer skincare brands shut down soon after the launch, Point of View skincare is not just any influencer brand. Nogueira also admitted that she had made a huge impact with her content on social media channels, and has been part of several beauty partnerships with some leading brands. However, Point of View Mikayla will help her create a richer impact.
The Inspo Behind Mikayla Nogueira’s Point of View
To ensure the said legacy brand drives and thrives, Nogueira has partnered up with Ani Hadijinian. Hadijinian’s past experience of working as a beauty executive for leading brands like Bobbi Brown and Stella & Dot will be an added benefit for both co-founders.
Through PR boxes and hamming up the social media channels, Point of View is set to open up to its community and explore new ways to keep the people talking about the products. Perfect for all skin types, including oily skin, these skincare products are set to offer a perfect, smooth, and nourishing skincare routine. And, given the latest obsessions with the Korean glass skin, Nogueira and Hadijinian traveled to Korea to understand the science between lightweight textures and advanced formulation.
